Flexible pricing for every business.
While others charge 20–35% commission on every WhatsApp conversation, Whatching connects you directly to Meta with zero markup fees.
Basic
Ideal for small businesses getting started on WhatsApp.
Coming soon
Pro
Advanced automation for growing businesses.
Coming soon
Enterprise
For high-scale, multi-number operations.
Which plan is right for me?
| Feature | Basic | Pro | Enterprise |
|---|---|---|---|
| WhatsApp contacts | 10,000 | 25,000 | High volume |
| Team members | 2 | 5 | Unlimited |
| WhatsApp numbers | 1 | Up to 2 | Multiple |
| AI message tokens | 1M | 3M | Unlimited |
| Meta fee markup | 0% | 0% | 0% |
| Shared inbox | |||
| No-code flow builder | |||
| Instagram automation | |||
| Dedicated account manager | |||
| Priority support |
Transparent WhatsApp conversation pricing
Your subscription covers the platform. Meta charges a small conversation fee based on message type — billed at official rates with 0% markup.
Incoming chats are free
When customers message you first, replying is completely free for 24 hours.
Outbound messages are paid
Meta charges per message based on the approved template category.
Marketing
Promotional messages, offers, announcements
Utility
Order updates, receipts, transactional alerts
Authentication
OTPs and verification (India)
Auth – International
OTPs for international numbers
Service
Replies to customer messages (within 24 hours)
Pricing questions
Yes — your Whatching subscription includes the platform and API connection. Meta charges a small per-conversation fee separately, based on message type.
No. Meta's conversation charges are billed at official rates with 0% markup, separate from your Whatching subscription — see the breakdown below.
Yes — there are no long-term contracts. You can cancel your subscription at any time.
Incoming conversations (customer messages you first) are free to reply to for 24 hours. Outbound marketing, utility and authentication messages are charged at Meta's official rate.
Yes — Basic includes 2 team members and Pro includes 5, with role-based permissions on every plan.
Yes — Instagram automation is included on the Pro plan, with comment and DM automation, an Instagram AI agent, and unlimited conversations.
Yes — Enterprise plans support multiple WhatsApp numbers and accounts under one workspace. Contact sales for agency pricing.
Your customers are already messaging you.
Make every conversation count. No complicated setup — get started in minutes, with a free onboarding call included.